Stripe·Article·Paid
Stripe: Consumption-Based Sales Organization
Building sales during exponential growth from startup to multi-billion
Growth & Acquisition
User growth, viral loops, marketing strategies
41 case studies
Airbnb, Uber, TikTok·Article
How to kickstart and scale a consumer business
Six-part playbook for consumer companies
Airbnb·Article
Growth Hacker: Airbnb/Craigslist Case Study
Airbnb leveraged Craigslist integration for first-to-market growth
Pinterest, Grubhub·Article
Building Content Loops at Pinterest and Grubhub
5-step process that drove Grubhub to $10B and Pinterest to 200M
Various·Article
Heading into 2024 – Life update, books, links, and more
Hi readers, Doing a short round up on various links, books, a quick life update, and other stuff going on. First, I did not write much in 2023 (I was busy!!) but am proud of what I published… Blog posts from 2023 How to design a referral program. I headed up Uber’s driver and rider [R
Various·Article
How to break into Silicon Valley
(Above: No, it doesn’t really look like this — and yes it’s mostly office parks and tech billboards. But I like to pretend) You’ll never regret spending time in SF If you work in tech, you’ll never regret spending 3-5 years in the Bay Area. This is advice I’ve bee
Various·Article
How to write a business book — behind the scenes from THE COLD START PROBLEM
(above: Me in Sep 2023, a happy author, finding the Japanese translated version of my book at the wonderful Daikanyama Tsutaya Books in Tokyo)   Dear readers, As many of you know, 2 years ago I published my first book THE COLD START PROBLEM. It aims to tell the story of why some products —
Various·Article
Startups need dual theories on distribution and product/market fit. One is not enough
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. It’s almost done. Now a big question emerges — how do you get the first people to use your produ
Various·Article
How I use AI when blogging and writing
Hi readers, Over the years, I’ve shared lessons and tips from writing a professional blog — previously 10 years of professional blogging – what I’ve learned. Recently, I’ve had some major changes in my workflow, and wanted to share more. Pre-AI blogging workflow My pre-AI workflow
Various·Article
When Growth Plateaus: How and When to Layer on New Acquisition Channels
This post is the third in an unintentional series on the levers founders reach for when trying to scale their company’s growth.
Various·Article
Reforge Podcast: 2024 predictions, AI apps, the future of PM, what we can learn from gaming, and more
Dear readers, I was recently interviewed by the great Brian Balfour (CEO/cofounder of Reforge) and Fareed Mosavat (ex-Reforge/Slack/Zynga) which turned into a lively discussion — I think we could have gone longer! — which we just published in two parts. You can listen to both parts below
Various·Article
SuperMe 1.0 is Live. Introducing Perspective Search
I’d like to thank many of you for testing SuperMe over the last few months.
Various·Article
When AI is too verbose, full of repetition and says sorry for being an AI…
Dear readers, I was triggered to write this post because ChatGPT apologies way too much, takes too long to get into the meat of an answer, and I wanted to fix that. This came up because like many of you, I’ve been trying to incorporate ChatGPT into my workflows — both at my job, and [
Various·Article
When Agents Attack: How AI Collapses and Rebuilds Marketplace Moats
AI is coming for marketplaces.
Various·Article
When Growth Plateaus: How Does Brand Marketing Fit In?
This post is the fourth post in an unintentional series on the levers founders reach for when trying to scale their company’s growth.
Various·Article
Have You Ever Wanted to Jam With Me on a Problem? Preview My New Product to See How.
Have you ever wanted to ask me a question or get my thoughts on a growth, product or marketplace problem?
Various·Article
Navigating Career Decisions in the AI Age
I want to talk about evaluating job offers during the current landscape where AI is changing everything.
Various·Article
Effective M&A Strategies for Marketplace Growth
I'm here to share some insights on using mergers and acquisitions as a strategy to grow marketplaces.
Various·Article
The Importance of Compounding in Marketplaces
Recently, I had a discussion with a marketplace I advise, where the team raised an intriguing question.
Various·Article
Marketing Attribution for Scaling Startups
I want to discuss a topic that every marketer and data analyst loves: attribution.
Various·Article
I Want My Corners
I work with a lot of product leaders and product managers that have direct access to CEOs, founders, or other leaders that are much more senior than them.
Various·Article
Partnering with WithCoverage: Insurance As It Should Be
The post Partnering with WithCoverage: Insurance As It Should Be appeared first on Sequoia Capital.
Various·Article
Every time you ask the user to click you lose half
Every time you ask the user click you lose half of them. (And this why tutorials, splash screens, and lengthy signup flows are a bad idea) If you’ve been building apps for a long time and have seen the results of a lot of A/B tests, you quickly realize that people are a flighty bunch. […]
Various·Article
Why the worst users come from referral programs, free trials, coupons, and gamification
Above: Many small business figured out the hard way why coupon sites generate worse users Incentive programs often don’t perform The people you attract with referral programs, free trials, coupons, and gamification — folks who are “incentivized” as a broad umbrella category — are usually MUCH
Various·Article
The Next Next Job, a framework for making big career decisions
A simple question The last few years have been crazy, and no wonder there’s a ton of folks thinking about making job changes right now. I know this since I’ve been getting the calls. Often the conversations open with a laundry list of different companies, roles, and compensation packages
Various·Article
New Podcast on AI Growth and Product Strategy
I promise I’m not going on podcasts all the time, but in this podcast I talk a lot about what people are doing to grow in the age of AI and what I think appropriate AI product and growth strategies look like moving forward.
Various·Article
Talking My Founder Journey So Far and Scaling Expertise on the Supra Podcast
I broke a bit of a podcast silence to talk bout my founding journey so far and how we’re trying to help people scale their expertise at SuperMe on the Supra podcast.
Various·Article
Building an AI-Native Company: Onboard Everyone Like an Engineer
Written by Ludo Antonov and Casey Winters
Various·Article
Now You're Thinking With Portals
A wave of AI manifestos from tech CEOs has triggered everything from backlash to confusion, but beneath the noise is a real strategic signal: most teams still aren’t thinking AI-natively.
Various·Article
Don’t Miss Out on My Product and Growth Programs + Free Event
Save your seat before time runs out.
Various·Article
Segment and Channel Expansion in Growth Teams
I want to discuss a challenge that many growth teams confront as they strive to create a significant impact within their companies.