Pricing & Monetization

Pricing models, freemium, revenue optimization

9 case studies

Dropbox·Article·Paid

How Dropbox used freemium to facilitate adoption and referrals

Duolingo, Spotify, Calm·Article

7 successful B2C subscription apps analysis

Uber·Pdf

Data-driven surge pricing analysis with concert event data

Dollar General·Podcast

Near-bankruptcy to Fortune 500 through focus

Uber, Etsy, Evernote·Article

Evernote doubled conversion with per-device pricing

Tinder·Video

Conversion psychology in 15 minutes

Zapier·Video

9 ways to boost SaaS revenues

Tettra·Article

40% of support from freemium leading to sales

Costco·Podcast

Counter-positioned grocery strategy