User Research & Discovery

Customer discovery, validation, PMF measurement

9 case studies

Intuit·Article

7 key practices from 50+ PM organizations including Intuit

Superhuman·Article

Famous 40% benchmark framework for measuring PMF

Netflix·Article

Consumer science, A/B testing, metrics-driven decisions

Weebly·Video

Weebly's journey to becoming top website builder

Monzo, Revolut, Barclays·Article

Comprehensive UK bank UX comparison

Target, Amazon, Walmart·Article

Ranked UX performance of 326 sites

FCSAmerica·Article

Lending company adopting continuous discovery

CarMax·Article

Sustainable discovery practice with experiments

SEEK·Article

Transitioning to structured continuous discovery